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NOT GIVING Fs TAKES A HECK OF A LOT OF F-GIVING.

In order to make skincare that gives no Fs, you must first stare into the over-frothed chaos cloud of the skincare & beauty industry and think to yourself, "I'm not a celebrity, celebrity dermatologist, aesthetician, celebrity aesthetician, socialite, influencer or heir to any fortune other than a secret family gravy recipe...but hey, I have skin & ideas so why the heck not?!"

If there's an easier way to get the ride or die skincare routine you couldn't find, don't tell me now.

I've been through everything imaginable on this almost two year journey, including a personal health crisis, months of industry & ingredient research, too many rounds of formulation with my skincare lab to count, months on custom box and bottle design and then the fun of having all 20,000 of these custom-designed bottles & boxes illegally impounded under the threat of imminent destruction by a roque foreign shipping pirate trying to extort money from me. 

All helpful learnings for that next skincare brand I'll definitely start any day now!

But I get it—if I told you how hard it was to make these three skincare products and a candle—how much sleep that was lost, money that was spent (this whole thing is self-funded), weekends I wanted to spend with my kids that were vaporized, tears that were shed, grey hairs that sprouted and were expensively colored, and yes, all the fleeting 'fine lines' that grabbed their morning Wordle & coffee and settled in nice n' deep for the long haul, you wouldn't believe me.





I know you wouldn't believe me because all of the incredibly talented, generous and overall badass people I was blessed to collaborate with on this journey made something that that looks & feels effortlessly beautiful. From the lab that formulated these uniquely incredible products for me despite (or optimistically, because?) I've been "the most difficult client we've had in five years," to the photographer, director & models who brought the brand to life so gorgeously, to the Charleston candle & packaging companies who spent months getting color + design details just right, to all the countless friends who lent their time, talents, sage advice that I should have taken more of, and shoulders to cry on...everyone did a world-class job on everything, and they did it with heart. 




But the biggest heart award goes to my family: Having the love & support of my amazing boys & husband has been essential for me at every step of the way, especially the seemingly impossible ones. It's not lost on me how bizarre this whole skincare world is to them.

Especially to my husband. For a guy whose response to me telling him he really should use moisturizer was, "Why bother, I'll be dead one day anyway?!" he's sure been a good sport about my crazy-ass skincare dream.

Thank you so much & love you all. 

xo

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