HELLO, FRIEND.
Thank you for sharing your time with me. A little introduction, since we're both here.
I've had skin since the last century and now have kids who tell me I'm a "cringey old head" no matter what I do to it. I find this feedback liberating—let me know if you'd like them to judge your looks, too. My Mom (shown here with me practicing my chin tuck) was also blessed with liberating kid feedback and she's 100% radiant.
Like you, I have infinity jobs, none of which involves getting paid to have glowy skin around other glowy-skinned people. Which would seem to rule out starting a company like this one.
But I didn't start No More Fs to be yet another skincare company.
I founded No More Fs to be a “make things I need to make my day better” company.
A life-shattering illness knocked me flat during Covid, and each time I bounced back, I tried to reclaim "me" through complicated self-care routines, retail therapy and the conviction I needed to be fixed. Starting with my face.
I shellacked myself with dozens of products trying to look like a glazed donut...
...or banana pudding or whichever sexy dessert skin is supposed to resemble now.
I stockpiled anything that promised the new-new thing, the AI-generated thing, the stem cell thing, the "woo flower" thing and especially the ANTI-OLD thing. As a longtime ad industry creative, I knew I shouldn’t believe the hype...still, I believed the hype.
And you best believe I layered that hype all over my face until I was layered AF.
But one morning—one spent struggling to apply eyelid-lifting pasties, suck down a protein smoothie and wait for some serum to dry—I looked down at my product-strewn bathroom counter and had a breakdown/through:
“Why don’t they just put it all in one f*** bottle??!”
No More Fs was born. I researched why they don’t put it all in one f*** bottle—sometimes “because science” but many times “because profits”—and formulated from there with award-winning skinscience experts and a goal to make exactly what I was searching for: FREEDOM.
And of course, skin that looks like a seductive slice of flan.
Stay beautiful,
FOUNDER & "CRINGEY OLD HEAD"