We're proud that our small business has been categorized as an advocacy brand by the skincare + beauty industry - our purpose extends beyond profits. We obsess over the safety, quality and performance of our products, minimizing resource use, showing up for the community and in our own cussy way, supporting some badass self-love.

CRUELTY-FREE & VEGAN

We promise to never test any of our products on animals (aside from the human kind) and to never use ingredients derived from animals. Our candles are 100% vegan soy and coconut wax & our skincare is PETA certified cruelty-free & vegan.

WHAT OUR CLEAN MEANS

"Clean" is a marketing word that can be tricky to decode. Our clean means non-toxic, pregnancy-safe & free of gluten, parabens, phthalates, sulfates, silicones, SLS, mineral oil, lanolin, drying alcohols, formaldehyde & artificial fragrance.

10% BACK

We're donating 10% of every purchase to local and national grassroots non-profits that are supporting community access to foundational self-care like safe housing, job opportunities and healthy greenspaces for play and restoration.

REDUCE ABOVE ALL

We're not dropping a new product every six months for PR purposes. We don't separate premium ingredients that work well together. We do design products to perform in an intentionally edited, effective & beautifully sustainable routine.

SUSTAINABLE SIZING

Favorite Face Cream is intentionally packaged in a mega-size bottle that's over 2x the volume of comparably premium moisturizers so it lasts for well over two months and often three—less shipments means lower carbon footprints.

95% PLASTIC-FREE

Our brand is purposefully 95% plastic-free and is 100% committed to using even less plastic ASAP. The more we researched plastic—especially recycled plastic which is often more toxic—the more we're determined to use less of it.