
CRUELTY-FREE & VEGAN
We promise to never test any of our products on animals (aside from the human kind) and to never use ingredients derived from animals. Our candles are 100% natural soy wax & our skincare is PETA certified cruelty-free & vegan.

CLEAN
It's hard to know what "clean" really means on a product as it's a marketing word. Our clean means free of gluten, parabens, phthalates, petroleum, sulfates, silicones, SLS, mineral oil, lanolin, drying alcohols, formaldehyde & artificial fragrance.

CUSTOMER-FOCUSED
One way this industry makes lots of $ is by separating synergistic actives into multiple products for purchase—which also gives brands "new news" to talk about. We're doing things differently by making less products that do more.





REDUCE
We only make high-quality, multi-benefit skincare designed to reduce the number of products in your routine. Favorite Face Cream is 2x the size of many comparably premium products.

REUSE
Our skincare bottles & candle vessel are intentionally designed to be low on branding and high on creative reuse potential. We hope to adopt refillable technology as it advances & becomes more sustainable.

RECYCLE
Recycled plastic is often more toxic than virgin plastic, so we purposefully use non-plastic materials in 95% of our packaging and are committed to continual reductions in our eco-footprint.